Senior CRM Campaigns Analyst

About the Role The CRM campaigns analyst is responsible for tracking, analyzing, and reporting key performance indicators (KPIs) for all CRM campaign activities, providing actionable insights to optimize communication efforts. The role involves developing methodologies to measure ROI for campaigns, managing ad-hoc initiatives to enhance marketing support, and collaborating with colleagues to develop and execute CRM strategies that drive customer engagement. This role includes providing in-depth analytics support, translating complex data into actionable insights, crafting reporting strategies, developing dashboards and managing diverse analytics projects.

Key Accountabilities

Builds robust test and learn plans to drive consumer adoption and engagement, and looks for opportunities to continue to expand.

Monitor and provide ongoing analysis of program and campaign effectiveness and use findings to continually optimize and revamp.

Establish and own a CRM marketing measurement framework, including program analysis, channel and campaign deep-dives, audience cohort analysis, and goal setting.

Design, build, and maintain dashboards to effectively track and visualize key CRM channel metrics, providing clear visibility into campaign / program results and effectiveness across a range of commercial KPI, such as revenue, acquisitions, churn reduction, and other loyalty program specific KPI.

Conduct comprehensive analyses of the marketing funnel in collaboration with cross-functional teams, identifying bottlenecks, optimizing customer journeys, and leveraging data to inform decision-making and improve conversion rates and funnel efficiency.

Develop and implement new reporting strategies, combining multiple data sources and systems, and supporting dashboard creation and ad hoc analysis.

Use learnings from program / campaign analysis to predict future customer behavior to fuel strategies and enhancements.

Work with team to build business cases to justify acquisitions and expansion.

Serve as a trusted advisor to the Marketing team, providing comprehensive measurement and analytics support across various product lines within the marketing funnel; collaborate with wider data and analytics teams to build a 360 view of the customer base and marketing performance.

Perform other department duties related to the position as directed by the Head of the Department.

Qualifications / About you

Relevant college or university qualification

Minimum of 5 years of job-related experience

Excellent communication skills with fluency in English

High level of computer literacy

Proficiency with advanced analytical tools such as SQL, R, and Python

Demonstrable experience within loyalty programs or the airlines industry is preferred

Knowledge and experience of working with CRM campaign tools such as Oracle Responsys, Adobe Campaign, and Salesforce Marketing Cloud

Expert knowledge in BI visualization tools such as Tableau or Power BI

Experience in marketing analytics with focus on applied statistics, experimentation, campaign efficacy measurement, optimization, sampling, causal modeling, time series analysis, and data mining

Location : Qatar - Doha

Closing date : 29-Sep-2025

About Greenfix Property Care : part of the broader Qatar-based group. This description reflects the role responsibilities and necessary qualifications as described in the original posting.

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