Account Executive

Responsible to develop and implement effective brand-building strategies, brainstorm ideas to meet sales, marketing and educational objectives objectives and help execute plans and report on campaign results.

The Candidate should be creative and results-oriented. An analytical mind and research skills are essential to this job. The goal will be to increase sales, expand distribution and brand awareness through effective brand operations, marketing plans and campaigns. The Candidate will be managing Multiple Brands in the CPD category

DUTIES AND RESPONSIBILITIES

• Achieving set brand sales target across the trade channel and territory including all Brands assigned
• Ensuring to reach and penetrate all possible trade channels for all the brands.
• A 360 Approach on the brand from Order to cash pipeline.
• Annual & Quarter business and marketing Planning after a through SME approach.
• Well communicated to the entire SME team in each country and monitoring on the execution of the same, should include at least one incremental sales / awareness initiatives per brand, covering all the seasonality campaigns and promotions.
• A MONTHLY BRAND REVIEW to analyze the execution / a minimum of 4 initiatives well executed in each country
• Track and analyze key brand performance metrics, such as market share, sales volume, and brand perception
• Regularly assess brand health and make strategic recommendations to enhance brand equity and market presence.
• Assuring at any given time, the overall stock coverage doesnt exceed the set month for respective brand taking necessary steps to counterbalance the same if the situation not in favor
• Assuring at any given time, the overall brand margin set per country to be matched, red flagging such situation and taking necessary steps.
• Assuring the marketing budget being followed by all brands and not exceeding the same.
• Cost control initiatives by the brand to reduce the overall cost and presenting at least 3 such cases.
• In direct cooperation with international principal supplier and negotiating the best deal suitable for the brand.
• Gathering all relevant info related to the brand from the principal and transmitting the same to SME across the region.
• Working on complete GTM Strategy for the Brand
• Working on complete Annual Marketing Calendar and ensuring smooth Execution
• Work Closely with Sales for Retail Activation Plans and execution
• Conduct market research to gain insights into consumer behavior, market trends, and competitive landscape
• Analyze market data, consumer feedback, and sales performance to identify opportunities for growth and potential areas of improvement.
• Utilize data-driven insights to refine brand strategies and optimize marketing efforts

KNOWLEDGE

#J-18808-Ljbffr