Job Summary
Madre Integrated Engineering is seeking a strategic and creative Brand Manager to lead the development, execution, and governance of our brand identity across all platforms and markets.
The role will be responsible for strengthening Madre’s market positioning as a leading workforce outsourcing and engineering services provider in the Middle East, while ensuring consistent brand communication across digital channels, corporate materials, events, and employer branding initiatives.
Key Responsibilities
Brand Strategy & Positioning
- Develop and execute comprehensive brand strategies aligned with business goals.
- Define and maintain Madre’s brand voice, tone, visual identity, and messaging guidelines.
- Strengthen brand positioning in workforce outsourcing, engineering services, and enterprise solutions markets.
Digital & Social Media Presence
Oversee company presence across LinkedIn, website, and other digital platforms.Plan and manage content calendars, campaigns, and engagement strategies.Collaborate with internal teams to promote company milestones, hiring campaigns, events, and thought leadership.Marketing & Communications
Lead development of corporate marketing materials (brochures, presentations, proposals, videos, company profiles).Support tender branding, client presentations, and partnership materials.Ensure consistency across all internal and external communications.Employer Branding
Design and implement employer branding initiatives to attract talent across Qatar and international markets.Support internship programs, recruitment campaigns, and internal engagement branding.Promote company culture, leadership programs, and learning initiatives.Event & Corporate Branding
Manage branding for exhibitions, conferences, career fairs, and corporate events (e.g., Web Summit, industry expos).Coordinate booth designs, merchandise, visual assets, and promotional campaigns.Stakeholder & Team Collaboration
Work closely with leadership, HR, recruitment, operations, and cybersecurity division (Madre Janus) for aligned branding.Manage external agencies, designers, videographers, and content partners when required.Analytics & Performance
Track brand awareness, engagement metrics, campaign performance, and ROI.Prepare periodic brand performance reports and improvement plans.Required Qualifications
Bachelor’s degree in Marketing, Branding, Communications, Business, or related field.Experience in brand management, marketing, or corporate communications.Strong understanding of B2B branding (preferably in engineering, outsourcing, IT services, or consulting).Proven experience managing digital platforms and social media for corporate brands.Key Skills & Competencies
Strategic brand thinking & storytellingExcellent written and verbal communication (English mandatory)Visual branding and design understandingDigital marketing & content strategyProject management and cross-functional coordinationStakeholder managementAnalytical mindset with creativityLeadership and ownership mentalityPreferred Experience (Added Advantage)
Employer branding & recruitment marketing experienceExposure to workforce outsourcing, engineering services, or technology companiesFamiliarity with LinkedIn growth strategies and B2B demand generationWhat We Offer
Opportunity to build and scale a regional brandExposure to leadership and strategic decision-makingFast-growing organization with international expansion plansCollaborative and innovation-driven work cultureCompetitive compensation based on experience