Digital Editorial Specialist - Arabic

Key Accountabilities :

Role purpose :  The Digital Editorial Specialist is responsible for writing content for QM’s digital products in Arabic. This role works closely with the English editorial team and the Content Planning team to plan and coordinate digital content development and delivery and will research (if necessary), write, and edit material that will be published within QM’s various websites and other digital channels as needed. The role fulfils a critical function in ensuring QM’s digital offer is engaging, informative, and inspiring for its target audiences and that it is tailored for digital consumption and aligned with QM’s quality and editorial standards. The function of this role is to ensure Arabic speaking audiences have a tailored experience with content specifically crafted with their needs, interests and cultural requirements in mind.

Roles & Responsibilities :

• Researches, plans, produces and publishes engaging new content for QM’s digital outputs as necessary that engage and inspire audiences
• Liaises with stakeholders and in-house team members to decide on new content requirements
• Develops new copy in alignment with the Digital Experience Content Strategy, using appropriate SEO and Arabic editorial standards
• Checks content for accuracy and / or liaises with content suppliers for fact-checking, updates, and approvals
• Oversees layouts (images, graphics, videos and artwork) to ensure optimum presentation of the content within digital content management systems / templates
• Collaborates with professionals (e.g. web designers, marketing, photographers / videographers) to improve article presentation
• Ensures published content remains up-to-date across digital outputs
• De-publishes content as required using appropriate platform CMS
• Maintains Arabic editorial guidelines, including SEO terms
• Ensures content complies with copyright and privacy regulations
• Works within the team to develop a compelling and diverse rolling content calendar for QM’s websites and other digital channels
• Works closely with the Research & Analytics team to evaluate Arabic content against KPIs and to identify areas of future improvement based on data and feedback insights
• Keeps track of developments in digital content best practice and in audience consumption behaviours

Qualifications / Requirements :

Desirable :