Assistant Marketing Manager

Marketing Manager – Automotive

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Responsibilities

• Support the implementation of the brand’s global marketing strategy in the local market.
• Ensure consistent brand identity across all channels (digital, retail, events, print).
• Liaise with the OEM marketing team in China to align brand guidelines, campaigns, and messaging.
• Assist in planning and executing new model launches, test drive events, roadshows, and showroom activations.
• Prepare product comparison sheets, sales tools, and training material for internal teams.
• Coordinate with the product team for feature highlights, pricing updates, and promotional messaging.
• Manage digital marketing campaigns including paid ads, social media content, SEO / SEM, and website updates.
• Coordinate with digital agencies for creative content, analytics, and monthly performance reports.
• Monitor competitor digital activities and propose improvements.
• Support creative development of campaign assets such as videos, banners, brochures, POS materials, and outdoor ads.
• Manage translation of communication materials from Chinese / English to local requirements.
• Oversee production timelines ensuring quality and consistency.
• Support planning and execution of marketing events including vehicle launches, customer engagement events, exhibitions, and sponsorships.
• Coordinate logistics, vendors, event agencies, and internal teams.
• Ensure all dealerships meet brand CI (Corporate Identity) standards.
• Provide signage, display materials, campaign kits, and local marketing support.
• Track dealership-level marketing calendars and monthly promotional activities.
• Assist in managing the marketing budget, vendor payments, and cost tracking.
• Provide monthly marketing performance reports, ROI analysis, and dashboards.
• Prepare reports for OEM submission as required.
• Work closely with the sales team to support strategic campaigns that increase test drives, leads, and conversions.
• Collaborate with PR agencies for media visibility, press releases, and influencer activities.
• Coordinate with CRM team to support retention and loyalty campaigns.

Qualifications & Experience

Key Performance Indicators (KPIs)

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