Senior Marketing Specialist

Job Summary

The Senior Marketing Specialist is responsible to deliver compelling marketing campaigns and events that increase mall traffic, customer engagement and tenant sales, and Assets Properties Management properties. Implementing the marketing strategy defined by the line manager, overseeing and collaborating with the Marketing team. To act as an interface between the other sections and departments and marketing communication channels. To build brand equity and brand awareness through marketing campaigns.

Job Responsibilities

• Develop and implement strategic marketing plans and campaigns to promote products, services, or brands and achieve business objectives.
• Conduct market research to identify consumer trends, competitor activities, and industry insights, informing marketing strategies and tactics.
• Collaborate with cross‑functional teams, including product development, sales, and creative, to align marketing efforts with overall business goals.
• Oversee the creation and production of marketing materials, including digital content, advertisements, brochures, and promotional materials.
• Manage digital marketing channels, including social media, email marketing, and website content, to drive brand awareness and customer engagement.
• Analyze marketing data and metrics to evaluate campaign performance, identify areas for improvement, and optimize marketing strategies for maximum effectiveness.
• Monitor and manage marketing budgets, allocate resources effectively, and ensure campaigns are delivered on time and within budget.
• Lead and mentor junior marketing staff, providing guidance, feedback, and support to facilitate their professional growth and development.
• Cultivate and maintain relationships with external partners, agencies, vendors, and media outlets to enhance marketing opportunities and collaborations.
• Stay updated on industry trends, best practices, and emerging technologies in marketing to continuously innovate and improve marketing initiatives.

Job Knowledge & Skills

Job Experience

Minimum 8 year(s) working experience, 5 year(s) relevant working experience, 2 year(s) GCC is a plus.

Competencies

Education

Bachelor's Degree

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