Trade Marketing Manager - Beauty

The Trade Marketing Manager for Beauty is a pivotal role within our organization, responsible for driving brand visibility and product sales through strategic marketing initiatives. This position requires a deep understanding of the beauty industry, market trends, and consumer behavior. The ideal candidate will be skilled in developing and executing trade marketing strategies that align with the overall business goals, ensuring that our products are prominently displayed and effectively promoted in retail environments.

Responsibilities

Develop and implement trade marketing strategies tailored to the beauty sector.

Collaborate with sales teams to create promotional campaigns that drive product visibility and sales.

Analyze market trends and consumer insights to inform marketing strategies.

Manage relationships with retailers and distributors to ensure optimal product placement.

Monitor and report on the effectiveness of trade marketing initiatives and adjust strategies as needed.

Coordinate with the product development team to align marketing efforts with new product launches.

Conduct training sessions for sales teams on product features and benefits.

Prepare and manage the trade marketing budget, ensuring cost-effective initiatives.

Develop point-of-sale materials and promotional tools to support sales efforts.

Attend industry events and trade shows to represent the brand and gather market intelligence.

Preferred Candidate

Proven experience in trade marketing within the beauty industry.

Strong analytical skills with the ability to interpret market data.

Excellent communication and interpersonal skills.

Creative mindset with a passion for beauty products.

Ability to work collaboratively in a fast-paced environment.

Strong project management skills with attention to detail.

Results-oriented with a focus on achieving sales targets.

Proficiency in digital marketing tools and platforms.

Fluency in English; knowledge of Arabic is a plus.

Ability to adapt strategies based on changing market conditions.

Skills

Strong understanding of trade marketing principles.

Proficiency in market analysis and consumer behavior.

Excellent project management and organizational skills.

Ability to create compelling marketing materials.

Strong negotiation and relationship-building skills.

Familiarity with digital marketing and social media strategies.

Creative thinking and problem-solving abilities.

Strong presentation and public speaking skills.

#J-18808-Ljbffr