Marketing Manager

The Marketing Manager builds campaigns and communication strategies in interactive media and direct marketing programs in order to increase visitors’ attendance. Develops pricing strategies to maximize KidZania profit and monitors trends that help identify new offers and services.

• Identify, develop, and evaluate marketing strategy, based on KidZania knowledge
• Responsible of the communication of the brand through advertising, public relations, special events, promotions and any other marketing action
• Participate in the elaboration of the Media Plan for each campaign and market characteristics and trends
• Prospect and administrate the advertising exchanges, established according to the corresponding contract with each supplier in terms of expenses, space, season and effectiveness
• Control and optimize marketing budget
• Develop pricing strategies for each KidZania season
• Increase visitors’ attendance through marketing campaigns
• Measure the impact / cost of any promotion and advertising effort

Skills

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