Trade Marketing Manager

OBJECTIVE This role ensures the divisions top line sales budget is achieved in line his division marketing plan and the principal strategy Ensure quality compliance of trade Promotions Ensure the timely execution and evaluate ROI on the activity and relate Market impact Evaluate Market competition survey data Provides input into Annual Sales Forecasting Ensures regular vendor evaluation is carried out on suppliers Ensures quality and timely promo event reports to Principals Interfacing with Customer Principal Sales team for Annual Trade Marketing budget Provides input for Annual Sales forecasting Provides input to Principal on Annual TM budgets and TM activities Allocates budgets based on the activity Provides direct supervision to subordinates including objective setting performance management and motivating as well as training and coaching Provides insights from knowledge acquired through multiple data sources to ensure forecast accuracy ROI and devising key account plans Analyze market trends to provide inputs for new agencies Uses creativity in improving brand visibility and off take within all trade segments Provides inputs towards the short and medium term strategic planning process for the division Facilitates the achievement of short term and medium term strategic goals of the division