JOB SUMMARY
Designs and produces marketing materials including, but not limited to, advertisements, collateral, signage, flash pieces, electronic brochures and presentations that reflect the brand’s image and style in order to drive hotel revenue. Partners with marketing managers and related operational departments as part of a project team providing design and conceptualization solutions pertaining to deliverables. Maintains familiarity with customer demographics and develops an appropriate look and feel for all promotion and event related collateral. Monitors the progress of all projects, including the maintenance of project files and archives, and provides continuous communication to the Marketing and / or project team regarding ongoing project and status updates. Executes various aspects of production including, printing, scanning, digital retouching, image editing, special effects, and file manipulation and layout.
CANDIDATE PROFILE
Education and Experience
Required :
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Regional Marketing and Advertising
Partners with properties to execute promotions and campaigns through traditional and digital channels that target in-house guests with promotions that drive incremental revenueEnsures all advertising for the hotel in traditional advertising mediums and digital and social media channels is in brand voiceServes as a consultant to properties to provide guidance on how to leverage advertising agencies on supporting advertising campaigns, creative and media plans, and food and beverage promotions.Maintains frequent, active engagement with the cluster Director of Marketing & Communications and cluster eCommerce and Digital leads to ensure alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiativesSupports execution of email marketing campaigns for their regionSupports the overarching marketing strategy by helping properties activate and manage their content on relevant digital platformsRegional Social Media Support
Focuses on supporting region-wide digital engagement via social media (., Facebook, Twitter, Sina Weibo, wechat,Facilitates social media engagement, Hotel Website content update (especially for Food & Beverage outlets), and updating content in other digital channels (., hotel websites)Supports the execution of promotions campaign in F&B, weddings, spa, rooms and conferences through relevant social media channelsPublic Relations and Visual Asset Management
Maintains a comprehensive list of international and local media contacts, with particular emphasis on F&B media contactsManages assigned accounts as per the media account management systemManages external vendors and media agencies; work with agency partners to identify strategic media buys for their hotel(s)Liaises with continent PR leadership to ensure media placement for hotel(s) supports the overall hotel marketing strategyActs as consulting resource for property marketing teams looking for regional photographers for food, amenity, and property imagery and ensures all photography adheres to brand voiceRegional Marketing Activation Tracking
Consults with Brand and Field marketing leaders on the execution of marketing strategy through digital channelsLiaises with Marriott Rewards teams, sales, and revenue management to ensure digital customer engagement is right for property / regionsProvides consultation to property Marketing Communications teams on correct pull through of brand voice in digital channels (., social media, OTAs, HWS)Activates New Hotel Openings
Assists and supports the coordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the marketing department at corporate officePartners with Director of Sales and Marketing and Field Marketing team to help plan marketing budget, both for pre-opening period and through post-openingPartners with regional Online Sales and Marketing managers to ensure on-brand property imagery is live in digital channels (., social media, OTAs, HWS)Work with regional eCommerce and Digital teams to position the hotel on digital channelsCollaborate with regional Field Marketing to develop, recommend and execute the opening S&M plan for the hotelEnsure photo shoots and photography for property are in brand-voice before they are incorporated into marketing channelsEngage with owners and hotel GMs to help explain and set up services of marketing supportGeneral Responsibilities
Assists with the development, co-ordination and execution of all communications activities with a strong emphasis on F&B promotions and campaigns across their regionWorks with eCommerce to ensure their hotels’ website and related websites are updated on a regular basisProvides training and marketing leadership and acts as a marketing subject matter expert for area Sales, Revenue, and Operations leadersAt Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
