AEP Developer

Overview

Adobe Experience Platform (AEP) : End-to-end implementation including schema design (XDM), data ingestion (batch, streaming, edge), identity resolution, audience segmentation, and real-time profile activation. Adobe Journey Optimizer (AJO) : Designing and deploying personalized customer journeys, triggered activations, and multi-channel campaign orchestration. Adobe Analytics & Data Layer : Implementing tagging strategies using Adobe Launch or Web SDK, enhancing digital data layers (e.g., ACDL), and integrating analytics for performance tracking. Building dashboards, deriving actionable insights, and integrating with RT-CDP for unified customer views. Leading phased transitions from legacy systems (e.g., Oracle Responsys, CDP) to AEP, including campaign migration, API redirects, and decommissioning strategies.

About the company

Virtusa

#J-18808-Ljbffr