Digital Media Specialist (Qatarization)

Overview University of Doha for Science and Technology (UDST) is the first national applied University in the State of Qatar, offering applied Bachelors and Master’s degrees in addition to certificates and diplomas in various fields. UDST has over 50 programs in the fields of Engineering Technology and Industrial Trades, Business Management, Computing and Information Technology, Health Sciences, Continuing and Professional Education and more.

With more than 600 staff and over 7,000 students, UDST is the destination for top-notch applied and experiential learning. The University is recognized for its student-centered learning and state-of-the-art facilities. Our faculty are committed to delivering pedagogically-sound learning experiences with incorporation of innovative technological interventions, to further enhance students’ skills and help develop talented graduates that can effectively contribute to a knowledge-based economy and make Qatar’s National Vision 2030 a reality.

Responsibilities Duties & Responsibilities :

Create online media strategy and plan for UDST presence.

Overseeing the development and maintenance of UDST web presence, particularly the web site.

Developing and executing UDST social media strategy, including but not limited to Facebook, LinkedIn, Twitter and any other relevant social media.

Developing and enhancing the Corporate Intranet and managing its administration on an on-going basis.

Maintain a full understanding of digital media topics, technology and functionality including but not limited to social media and Email.

Serves as UDST “online media expert,” remain updated with emerging trends, opportunities, and best practices. Regularly updates colleagues and management on these trends and makes recommendations for new activities.

Creating advertising campaigns for social media platforms including videos and monitoring day-to-day performance of those campaigns and the budgets for each campaign.

Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connection and encourages UDST audience to act.

Liaise with all business units to share information and identify up-to-date information and good news stories and accomplishments that can be communicated to strengthen brand positioning.

Monitor external digital news reports and escalate complex issues or negative press to the manager, communications to contribute towards maintenance and protection of the UDST public image.

Analyze and track the UDST website and other social media application user statistics and responses to external media to identify the trends of various marketing initiatives provide feedback to the manager, communications.

Perform miscellaneous job-related duties as assigned.

Qualifications

Education and Certifications :

Bachelor’s degree in marketing and communications required

Experience :

Minimum of 5 years of relevant experience in Communications, or related field

Language :

Fluency in written and spoken English and Arabic language required.

How to Apply Applications should be submitted via our online application portal.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Higher Education

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