Job descriptionEvaluate, select, and implement marketing technology tools and platforms that align with business goals and marketing strategies.Set up and manage marketing automation systems to streamline marketing processes, nurture leads and provide personalized customer experiences.Analyze marketing data and extract actionable insights to improve marketing campaigns, enhance customer targeting, and drive growth.Use marketing technology tools to track and measure campaign performance, identify areas for improvement, and implement strategies to enhance results.Ensure seamless integration and synchronization between marketing technology platforms and other systems.Provide training and support to marketing teams on the effective use of marketing technology tools and platforms.Stay updated with the latest trends and developments in marketing technology and identify opportunities for innovation and improvement.Perform tasks assigned by the direct manager within the area of expertise.Bachelor’s degreeAt least 7 years of experience