Marketing mananer Qatar

Job Description

In this role, you will be responsible for the long-term marketing strategy and managing day-to-day marketing activities for our brand and products. The ideal candidate will have experience in B2B marketing and have a strong understanding of SaaS business models. An attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. This is a hands-on role that requires close collaboration with other members of the marketing, sales and product management teams. If you are ambitious and are looking for a challenge we want to hear from you! Responsibilities Create & execute messaging and competitive positioning strategies for our products to create brand awareness, fuel sales growth, and increase customer engagement.Develop strategies and tactics to expand our reach and drive qualified traffic to our website.Work closely with our sales team to develop pertinent lead acquisition strategies in different markets.Communicate the value proposition of our products to the sales team and arm them with effective sales tools (presentations, fact sheets, etc.)Manage and improve lead generation campaigns (including PPL and PPC), measuring results.Build and maintain close relationships with key industry influencers (editors, journalists, analysts, bloggers).Write white papers, guides and blog posts to position Primalogik as a thought leader.Drive outbound email campaigns, articles, white papers and press releases. Develop written materials, and work with agencies and freelance writers when needed.Work on initiatives to improve our SEO.Assist in design and creation of all promotional materials and marketing campaigns.Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.Research and remain knowledgeable of industry trends and competition.Build client relationships to develop success stories.Actively manage content on our blog, website and social media channels (Twitter, Linkedin, Facebook). QualificationsBA degree in Marketing, Communications or other related fields, or applicable experience.5+ years relevant marketing experience, with experience in B2B marketing, preferably in marketing business applications and / or SaaS.